Are The Roads Turning Gray"

A study from iSeeCars found that grayscale colors made up 80 percent of vehicles sold in 2023 compared to 60.3 percent in 2004.

Sports cars are not entirely immune to this graying effect, as even red is less common than in years past. Blue and orange seem to have replaced red as the dominant bright color.

Psychology suggests warm colors like yellow, orange, and red evoke happiness and positive energy, while green, purple, and blue shades tend to calm and soothe the senses.

Methodology & Key Findings

A 2024 study from iSeeCars, an online automotive search engine and research website, revealed that consumer preferences for new car colors have experienced a steady shift across all segments for the last two decades.
Their research suggests up to 80 percent of new cars sold in 2023 were painted in grayscale colors of white, black, gray, and silver, with gray displaying a meteoric rise in market share, up by 81.9 percent since 2004. Grayscale colors range from white (on the lightest end of the spectrum) to black and every gray shade in between, including silver and other variations.

“Colorful cars appear to be an endangered species,” said Karl Brauer, Executive Analyst at iSeeCars. “They’ve lost half their market share over the past 20 years, and they could become even rarer in another 20 years.”

The folks at iSeeCars gathered and analyzed data from over 20 million used cars (2004 t...