Turkey’s Automobile: An In-Depth Look At TOGG’s New C-SUV
TOGG, a mobility company in Turkey, is a collection of industry powerhouses.“Turkey’s Automobile” is a new C-SUV with an all-electric and connected platform. The company says they want to develop a cleaner ecosystem for future generations.
TOGG Chief Executive Officer Mehmet Gürcan Karakas explained during a forum in Istanbul earlier this year why he felt compelled to help Turkey establish its first mobility brand. “Everything begins with a dream,” Karakas said. “Once I was the General Director of Bosch Turkey and Board of Directors member, we always questioned ourselves that ‘why don?t we manufacture an automobile with our own brand in Turkey"'”
What Is TOGG"
TOGG is a collection of five Turkish industry powerhouses and the nation’s largest, non-governmental organization. Anadolu Grubu, BMC, Kök Grubu, Turkcell, Zorlu Holding, and The Union of Chambers and Commodity Exchanges of Turkey (TOBB) partnered in June of 2018 to establish Turkey?s Automobile Joint Venture Group Inc., or Türkiye?nin Otomobili Girisim Grubu (TOGG).
“We have started the journey to realize our long awaited dream,” Karakas said. “Within this process, we have observed the signs of paramount transformation and decided that we need to achieve more than just the development of a car and a brand.”
TOGG is the realization of a 60-year dream for Turkey, one that will become the nation’s first gl...
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