A study from Volvo finds parents are increasingly worried about safety. Many believe shopping for the best car seat is stressful and frustrating. Parents are also worried about sharing the road with distracted drivers.

According to data from the National Highway Traffic Safety Administration (NHTSA) and the National Safety Council, there are 100 deaths daily on American roadways. Both say motor vehicle deaths declined slightly in 2018 and crashes for the first half of 2019 are down as well. Yet many Americans still feel a certain level of anxiety about driving, especially with their children. A recent Harris Poll on behalf of Volvo Car USA finds over 90 percent of parents feel overloaded when researching child safety products.

The study’s full results are published in Shifting Gears: How Becoming A Parent Changes Driving Forever (PDF).
?Nothing is more important to parents than their children?s safety and despite the overwhelming options available, it?s clear they are looking for more guidance and direction to ensure they are making the right choices,? said Jim Nichols, Product, Technology & Brand Communications Senior Manager for Volvo Car USA.

What Are Parents Concerned About"

By The Numbers
What Parents Do When They Purchase a Car Seat

Read installation manual:
64 percent
Ask family for advice:
27 percent
Watch videos online:
27 percent
Visit a police or fire station:
18 percent
Talk with a car seat technician: 12...