Editor’s Note: ADAS is shorthand for “advanced driver assistance systems,” an umbrella term to describe any number of active safety features. Adaptive cruise control, lane departure warning, blind-spot monitoring, and other similar features fall into this category. Consumer views on ADAS features are mixed; some say they are helpful and ease the stress of driving, while others find them annoying and invasive. This article originally appeared on AutoVision News, a sister publication of Automoblog. The content below is from an AutoSens Detroit 2024 presentation, encouraging industry professionals to always see things through the eyes of the consumer.

Centrifugal Pendulum Vibration Absorbers, Shear-Style Body Mounts, and Diesel-Exhaust Brakes share a special relationship. Specific fundamental components like these work together to achieve an overall vehicle goal, be it efficiency, comfort, safety, or performance. In the autonomous driving world, we call this sensor fusion. Mechanical components have their own fusion and play an essential role in ?syncing up? with the latest ADAS features. Especially in trucks, the top-selling vehicles in the United States
The examples here are inspired by my time as a Product Specialist on Chevrolet?s National Truck Team, where I traveled the U.S. to represent the brand at NASCAR and IndyCar races, the National Finals Rodeo in Las Vegas, Luke Bryan concert tours, and dozens of state fairs, expositions, and trade sh...