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The SEMA Show kicked off today at the Las Vegas Convention Center. Considered by many as the premier automotive specialty products event, this year’s show will provide a number of educational seminars, product demonstrations, and networking opportunities. Last year, more than 70,000 attended and the New Parts Showcase featured nearly 3,000 recently introduced parts, tools, and components. As the event ramps up this week, here are some of the most interesting reveals.
Scorpion All Terrain Plus Tires
Pirelli unveiled their latest truck and SUV tires for North America, the Scorpion All Terrain Plus. According to Ian Coke, Chief Technical Officer, Pirelli Tire North America, the new tires combine the company’s latest innovations to maximize performance and traction. “This tire combines our advanced compound and design technology with an aggressive appearance to provide light truck and SUV owners with a durable, high performing driving experience through a wide range of challenging on or off-road conditions,” he said.
Identifying features include deeper tread grooves and conical stone ejectors. The first make for steady, balanced traction in snow and mud, while the latter forces small stones from the tread. Planned fitments include vehicles like the Chevy Silverado, GMC Sierra, Ford F-150, Ram 1500, and Toyota Tacoma among others. The new tires replace the prior Scorpion ATR design and will ar...