Hagerty 2024 Future of Driving Survey

Hagerty’s 2024 Future of Driving survey indicates a growing interest in collector cars among younger generations.

Nearly 80 percent of Gen Z respondents said they either love or like driving.

Social media, film, and video games are popular gateways into automotive culture. Meanwhile, some Millennials prefer DIY repairs and maintenance work.

Fountain of Youth

“There’s an adage in Detroit,” writes Tom Glatch on page 44 in The Art of Mopar. “You can sell an old man a young man’s car, but you can never sell a young man an old man’s car.”

Glatch opens chapter five with this adage in reference to the 1967 Dodge Charger 426 Hemi. At that time, Baby Boomers were hungry for a different type of car, evidenced by the debut of the Ford Mustang in April 1964 at the New York World’s Fair.
By 1966, Ford had sold its one-millionth Mustang, with data showing that the median age of Mustang buyers was 31. More than 28 percent of Mustang buyers were younger than 25, a noticeable contrast from the median age of a regular Ford car purchaser at 42.    

In The Art of Mopar, Glatch writes about how the 1966 “Dodge Revolution” advertising campaign was meant to jump-start the brand in the public eye. As a counter to “Mustang Maina” and that tiger under the hood of the Pontiac GTO, this new era for Dodge would show the brand as youthful...