The 2023 Toyota Crown is the Japanese automaker’s newest flagship crossover sedan. The latest Crown is riding on the brand’s TNGA-K platform that underpins the Camry, Highlander, RAV4, and the outgoing Avalon. Toyota has prepared four body styles for the new Crown depending on the market: Crossover, Sedan, Station Wagon, and SUV. We fancy the SUV body style the most, and we’re still wondering why Toyota didn’t choose that for its maiden USA return.

The original Toyopet Crown was the first Japanese import to arrive on U.S. shores in 1958. On the flip side, Uncle Sam got its last taste of the Crown in 1972. Despite its 30-year absence in North America, the Crown remains Japan’s pinnacle of Toyota luxury cars.

2023 Toyota Crown: What’s New"
The 2023 Toyota Crown is an all-new model that replaces the full-sized Avalon sedan in the brand’s North American portfolio. It’s taller, wider, and longer than a Camry and has a 112.2-inch wheelbase to offer plenty of passenger and cargo room. Toyota said the new Crown is nearly four inches higher than a Camry thanks to its crossover-like silhouette. All trim variants of the new Toyota Crown come with hybrid powertrains, standard all-wheel drive, and a host of comfort and safety technology.

Two Hybrid Powertrains & Standard AWD

The 2023 Toyota Crown is launching in three trim variants: XLE, Limited, and Platinum. The Crown XLE and Limited have a 2.5-liter four-cylinder...