Japanese auto giant Mitsubishi recently commemorated four decades in North America. Celebrating this remarkable milestone are exclusive 40th Anniversary Edition packages for the exceptional Outlander and the all-new Outlander PHEV. Boasting a storied racing past with highlights of mud-slinging WRC dominance and Paris-Dakar championships, the Mitsubishi spirit has mellowed considerably with age.

The automaker is trying to revitalize the once-dominant brand from its decades-long descent into oblivion. Sprinkling some anniversary magic into its best vehicles is a good start, but we’re still waiting for the VR-4, GTi, and Evolution names to resurface as the brand’s halo flagships.

?Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of our brand?s heritage; they are a decisive step forward into our next 40 years of success in the U.S.,? said Mark Chaffin, President and CEO of Mitsubishi Motors North America (MMNA). ?Throughout the past 40 years, Mitsubishi has earned a reputation in this country for reliable, capable, and convenient vehicles that offer great value, winning the loyalty of many repeat customers.?
2023 Mitsubishi Outlander 40th Anniversary

The 40th-anniversary package for the 2023 Outlander and Outlander PHEV starts with goodies in the top-range SEL Premium trim. It includes semi-aniline leather upholstery, quilted door inserts, a premium black headliner combined with unique door scuff plates,...