The Ford Super Duty is not going quietly into the night. As the State Fair of Texas gets underway, Ford is showcasing the numbers on their new heavy hauler. In short, the 2020 Ford Super Duty is a monster. In a longer-term sense, a magnet and a strong one at that. It’s safe to say Ford will use the new performance figures to entice buyers away from GM and Ram. Ford is also using the occasion to get back to their roots, or so it seems anyway. Yes, the 2020 Ford Super Duty is packed with connectivity and tech stuff – all these trucks are today; but the 2020 Super Duty’s numbers suggest Ford is ever-conscious of those who buy a truck simply for the hitch and bed.
For example, the Super Duty retains the highest market share among demanding industries and professions. According to Ford’s analysis of IHS Markit TIPNet U.S. registration data (January 2017 – June 2019), the Super Duty’s market share in mining is over 60 percent; emergency vehicles and services at 50 percent; and construction and other skilled trades coming in at nearly 50 percent. 2020 Ford Super Duty: Setting The Stage
During the North American International Auto Show (NAIAS) here in Detroit, Ford’s display is always one of the most elaborate. It’s usually two levels, complete with games and simulators and all their best candy, from Shelby Mustangs to Raptor trucks. When Ford says they want to be known as a technology company, or a mobility company, their modern dis...