There’s Snow Place Like Inside to Test Winter Tires: We Head to Finland’s Test World

Being headquartered in Michigan, where winters are usually gray, very often snowy, and bitterly cold, we’re major proponents of winter tires. Indeed, if you’ve ever driven a car on winter tires and experience the kind of additional stopping power they provide when ice, snow, and slush cover the roadways, you no doubt feel the same way. Of course, driving or testing winter tires in appropriate conditions is difficult in all but the coldest portions of the year, which is why Hankook invited us to Ivalo, Finland, some 186 miles north of the Arctic Circle, where we sampled its winter tires at an indoor facility called Test World.
Test World sits just a short distance east of the 4000-person city of Ivalo in the Lapland region. Lapland is about the size of Indiana, with the total population of Worcester, Massachusetts, but the only thing Lapland and ?Wooster? have in common is funky pronunciations to us Midwesterners. Given that there are few signs in English, you need GPS to navigate?without it, you?ll likely end up in Russia, Norway, or Sweden. You might think that indoor winter testing is commonplace. Tire Rack does a lot of testing on ice rinks as well as outdoor venues, but Test World is different than most manmade winter facilities in that the staff stockpiles natural snow in early spring and fills its two buildings with about 60 cm (24 inches) of packed white stuff. It’s worth noting that you can?t just dump a ton of snow in at once. Fi...
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