Automakers have long believed that the grass is greener on the other side of the fence. Yet an etymological investigation into the origins of this well-worn phrase reveals that the literal translation is even more apt. What the poet Ovid actually wrote in The Art of Love?basically a how-to guide for putative Roman pickup artists?was ?fertilior seges est alienis semper in agris,? or, ?the crop is always greater in the lands of another.? Which neatly summarizes the financial motivation behind the me-too mentality that has sent Audi, BMW, and Mercedes chasing one another?s tails?and sometimes sniffing one another?s butts. READ MORE ??
...