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Okay all you German makers of certified Bahn-burners, here we go. This, Volvo’s Polestar, is a shot right across and very close to the bow of Mercedes-AMG, Audi’s S Class, and BMW’s M Series. Volvo wants, no, expects Polestar to get out there and mix it up with those vaunted German brands. Not only do they want to set new benchmarks and push for higher standards, but they expect Polestar to seriously kick some.
And they are not doing this the old fashion way, oh no. Polestar is an internal combustion/hybrid Stånga kicker.
Polestar 1 is the first of three models the Swedes are going to build. And, being Swedish, they are simultaneously clever, innovative, and pragmatic about it. Polestars will be manufactured at a new, purpose-built production facility in China with a customer-focused route to market Volvo says will “set a new industry benchmark for performance vehicles.” Upward Trajectory
But Volvo is also being very smart about not putting all their tech know-how into just the car itself. They are working the whole Polestar equation – the design, supply chain logistics, manufacturing, everything – through a new way of thinking, product planning, and management. Volvo is leveraging the company’s wider synergies and economies of scale to benefit Polestar?s overall technology and product offerings. Thus helping Polestar to accelerate design, development, and production pr...