For petrolheads around the world, 2 May was a day to remember as Rolls-Royce Motor Cars announced that it would be ceasing the production of its Dawn convertible. The much-beloved model first debuted at the 2015 Frankfurt Motor Show as the successor to the Phantom Drophead Coupe.

Rolls-Royce said the Dawn was the “best-selling drophead in the brand’s history as it takes its own unique place in the pantheon of great Rolls-Royce motor cars.” Its mission was to appeal to “an increasingly youthful, universally self-confident and sociable client base”, and it delivered results. 

The history of the Dawn, however, could be traced further back to the early 50s ? the Silver Dawn drophead coupe. Its modern reincarnation perfectly embodied the expression “la dolce vita“. As a brand representing ultimate luxury and pleasure, the phrase rings aptly as owning a Rolls-Royce car is about savouring every moment and living fully in the present. 
“In reviving the Dawn nameplate, Rolls-Royce reinvigorated something much more than a motor car ? like the glamourous convertible it drew inspiration from, the contemporary Dawn has come to characterise a modern expression of ‘la dolce vita’; a way of living that embraces the beauty and richness of life,” shared Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

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