McLaren Hires New Licensing Agency to Expand Collaborations
Co-branding can make or break an automaker, ask AMC about Levi’s edition interiors…It takes a keen eye to spot potential partnerships, so McLaren has hired a new licensing agency to expand collaborations. Cherry London delivered an enticing presentation, and their history of working with Jaguar, Land Rover, Visa, and Malibu rum is loaded with success. […] The post McLaren Hires New Licensing Agency to Expand Collaborations appeared first on duPont REGISTRY Daily.
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