The Rolls-Royce Phantom has been emblematic of the marque.
In a world where Rolls-Royce is used as a synonym description for an object that is the pinnacle of its product class, Alex Innes, the Head of Coachbuild Design is often tasked with the unenviable task of making the Rolls-Royce of Rolls-Royces. Leading a team of extraordinary designers, engineers and craftsmen, the English marque has been responsible for some of the most iconic models of our time, while avoiding the pitfalls of simply being derivations of existing designs.
It’s not everyday that a journalist gets to talk with a man who has been involved with some of the greatest milestone designs at truly the pinnacle of automotive manufacturing – cars like the Wraith, the Cullinan and of course, the Sweptail; so naturally, this lengthy read endeavours to discover what taking ownershiup of a Rolls-Royce truly entails and distills the brand values which permeate every fibre of the world’s most recognisable luxury brand.
Alex Innes, Head of Rolls-Royce Coachbuild Design on creating True Bespoke Luxury
Beginning his tenure right out of the college, Innes worked his way into Rolls-Royce?s most valued and arguably, storied department, the Coachbuilding division, where its most groundbreaking work is done. A department which lives up to the ethos which defined Savile Row for centuries and today, part of the fabric of supreme customisation and erudite creativity which has come to define true bespoke comm...