Your Car & Your Behavior: What Your Car Type Says About You
Originally appeared on Automoblog.net
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Your car is a means to an end: the way you get around, transporting important items, and hauling your family to important events. You might never have thought of your car as reflecting your personality, but it turns out that it does, especially if you?re a man. New York speeding ticket attorney Zev Goldstein cites a fascinating new five-year study conducted by Detroit?s American Auto-Mind Institute.
The study linked the personality traits and personal and professional habits of 1,514 drivers and their vehicles.
Do you place greater importance on safety, or do you prefer those cars that give you a rush of excitement when you hear the engine roar" Do you value social status and efficiency, preferring luxury vehicles like those created by BMW" If you?re an outdoorsy individual who loves the freedom of the open road, there might just be a Subaru parked in your garage. Rugged, active individuals often find that the Ford F-150 was created just for them.
Consumer choice and motivation to buy goods are driven by two major factors: hedonic considerations and utilitarian considerations. Sports cars and convertibles, for example, are based primarily on hedonic factors: shape, price, speed, handling, and prestige. A minivan, on the other hand, is based primarily on utilitarian considerations: gas mileage, airbags, safety rating, and the number of available seats. These two factors ...
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