A survey conducted by Chevrolet and Harris Poll sheds light on why we love trucks.
The data shows a link between truck ownership and serving the local community.
Trucks owners even name their pickups and consider them part of the family.  
Although the poll was conduced by Chevrolet, it is not brand specific. 

Sometimes, it?s the young working class who reflect why trucks are the greatest aspirational vehicles in the United States. Many don?t have their dream truck yet, but when they tell you about it, their eyes light up and their voice and tone changes. It doesn’t matter what type of truck, or what badge it carries, either.
What matters is how they believe that day of beloved ownership is getting closer. And when it arrives, a portion of their lives will be complete. Prodigal Son
On the 2016 Luke Bryan Farm Tour, one man in his mid-thirties explained why the day he buys a new truck will be the day he?s ?made it.? This now humble farmer recalls his prior days, caught up in a whirlwind of vice and vixens; in a life devoid of a future. He returned later to his family?s cattle operation broken and exhausted; a significant humbling when the ground finally dropped out from under his empty pursuits.
?Yeah, but you couldn?t tell me nothing then anyway; swore I?d never come back, swore it,? he said. ?I did what I wanted, what I pleased, and low and behold, didn?t get nothing.?
His vision today involves seeing the family business he long rejected to a successful future. ...