The 2023 Genesis G90 is the second-generation variant of the brand?s flagship luxury car. From the looks of it, the new G90 is no longer nipping at the heels of German luxury stalwarts like the Mercedes-Benz S-Class, BMW 7 Series, and Audi A7. Instead, It?s done playing mister nice guy, and it shows.

Genesis claims the all-new G90 showcases the most elegant interpretation of the brand?s ?Athletic Elegance? design philosophy shared with other Genesis models like the G80, GV70, and GV80. However, it?s also packing a neat array of tech and performance features to make luxury car buyers scream in delight.

2023 Genesis G90: Setting The Stage

Hyundai?s luxury arm Genesis started life in 2015 after briefly flirting with a two-door, rear-wheel drive sports car called the Genesis Coupe. The first proper Genesis branded cars to grace U.S. showrooms were the G80 and G90. The former entered its third generation in 2020, while the all-new, second-gen G90 is making a grand entrance in 2022 as a 2023 model.
Flagship Styling

We hate to admit it, but we wish the 2023 Genesis G90?s styling deviated slightly from the G80. Of course, we?re not saying the new G90 is a bad-looking car ? it?s the exact opposite. We?re drooling over its crest-style grille (listen up, Lexus and BMW, this is how you make a prominent grille) and the thinnest headlights ever fitted on a Genesis model or any modern car, for that matter.

The ultra-slim design was made possible by intercrossing the dayt...