Will Consumers Embrace Autonomous Cars" Key Insights to Consider as Our World Changes
This article originally appeared on AutoVision News. It has been republished with permission. What do you think about self-driving cars" We would like to hear your thoughts.
One of the things we frequently talk about in the autonomous driving community is how to help consumers embrace the technology. Consumer adoption is usually at the forefront of my mind when I see demonstrations of new advanced driver assistance systems (ADAS). When I attend conferences, like AutoSens, for example, to learn about the industry?s latest innovations, I ask myself how I would present what I am seeing to the everyday car buyer.
In my work with Automoblog, I interact with a different world when compared to AutoVision News. Some members of Automoblog?s core demographic tell me they have little to no interest in self-driving cars. It?s not that they are against autonomous cars per se, but more of the notion they would rather drive themselves (which in the United States, driving is still an integral part of our culture).Â
Such passion for driving ? and passion for the automobile as a whole ? mixes with uncertainty around the technology. These members of Automoblog?s core demographic also express their reservations about an autonomous car being genuinely safe or ?foolproof,? considering all of the variables drivers encounter on the road. Again, it?s not that they are opposed to autonomous cars; autonomous cars are fine and dandy for someone else, but they are not ?my cup...
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