Nearly every luxury automaker with a performance sedan relies on the brand and model’s history to define its identity. Heritage is a priceless attribute, but the ability to break free and create something unique is even more exciting.
Enter Genesis, the au courant luxury brand from South Korea. In just a year, Genesis went from an amorphous vision statement to a marque with two distinct, praiseworthy sedans on the market. It?s not a feat that just any manufacturer could achieve.
Genesis was able to establish itself as a luxury player with a new approach, and to develop its sporty models to meet the rapidly intensifying needs of the consumer, instead of relying on its past. And for its first luxury performance sedan, the G80 Sport, Genesis decided to use a twin-turbo V-6 instead of a more traditional V-8. Here?s why.
The Genesis Performance Doctrine
From the beginning, Genesis’s engineers wanted to do things differently. They decided to capitalize on a growing movement to do less with more.
This way of thinking fomented the creation of the G80 Sport, the first product from Genesis to be tuned specifically for driver enjoyment. (It?s right there in the name: ?Sport.?) In either rear-wheel drive or all-wheel drive, the G80 Sport was intended to expand the newly formed Genesis identity to include true sports sedans.

And the most expeditious way for Genesis to capitalize on its fresh start was to shake things up and put forward a 365-hp twin-turbocharged 3.3-lite...