When Random Acts of Kindness Go Viral: The Story of Duck Duck Jeep
What’s with all those ducks on all those Jeeps" Maybe you have been “ducked” yourself, or perhaps you have a knack for “ducking” other Jeep drivers" Either way, you have experienced the phenomenon known as Duck Duck Jeep, a global movement that emerged from a single, random act of kindness outside the Stedmans V & S department store in Bancroft, Ontario. In July of 2020, when everything seemed uncertain in the world, it was here that the first Jeep owner was ducked.
“Through COVID, there’s been so much hate spewed between countries, between people, and even between families,” said Allison Parliament, founder of Duck Duck Jeep. “My grandpa always taught us that you never know what someone is going through, but sometimes a smile is worth more than any words could be. We turned that into something with a rubber duck, and it’s just gone crazy.”
“You’re Not Welcome Here!”
Parliament is a self-described Jeep girl, book nerd, and proud dog mom to an English Mastiff named Ollie. As COVID lockdowns began in 2020, she left a promising career as a financial advisor in Alabama to be closer to her family in Canada. “My grandma is 90, my mom is an only child at this point, and both my aunts have passed away,” Parliament explained. “Grandma needed somebody up here, so I packed my Jeep and came home.”
Given the uncertainty of COVID and lockdowns becoming th...
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