Advertising creatives have long believed that the very best ideas are the ones that fall just inside that magical fence that separates genius from madness. But there are plenty of examples of campaigns that have smashed through that fragile median, with a new series of advertisements for Hyundai in Europe going straight to the top of the list.
While there have been many terrible advertisements made about cars?we encourage you to nominate your own best and worst examples in the comments?few have been as head-scratchingly terrible as the series of videos that have, apparently, been commissioned for the launch of Hyundai?s N performance sub-brand in Europe.

We fully acknowledge that something may well have been lost in translation. With a few notable exceptions, we?re not the European millennials whom we suspect these videos are aimed at. But on first impression, the Feel the Feeling digital campaign that has been created?no doubt at enormous cost?by international agency R/GA?s London office seems remarkably bad, attempting to spoof the sort of men?s lifestyle advertising that has already been well ridiculed and that, for the most part, has already died out.
Maybe it?s some kind of ?so bad it?s good? switcheroo; the advertisements are certainly hard to stop watching. The first three spots include a buff male model spraying himself with a cologne called Eau de Burnt Rubber, another one blow-drying his face, and a third?a video we suspect wasn?t created without some major ch...