Infiniti has a fetish for nomenclature changes, it seems. After confusing everybody with its switch to a Q-everything naming scheme for its cars and crossovers two years ago, the automaker has gone and changed the name of its upcoming Q30 pseudo-crossover before the car even goes on sale. Infiniti had been referring to the tallish, not-quite-crossover Q30 as, well, the Q30 for nearly two years, from the debut of the concept version all the way up to the production car’s reveal and our first-drive opportunity a few months ago. The marketing strategy pegged the front-drive Q30 as Infiniti’s compact “car,” while the upcoming QX30, essentially the same vehicle but with all-wheel drive and slightly different lower-body cladding and a raised ride height, was to be a “crossover.” Now, they’re all QX30s here in the U.S., which makes sense given how similar they are. Outside of the naming, the Q30/QX30 story hasn’t changed. There still will be front-wheel-drive entry-level and sport-oriented models, as well as a range-topping all-wheel-drive version pegged as a sort-of crossover. The only difference is that the first two versions now carry the same “QX30″ moniker as the all-wheel-drive model.
We suspect the change can also be traced to Infiniti’s marketing department, which likely figured out there’s more money to be minted referring to every version as a “crossover.” Again, we don’t disag...