Welcome To The Club: Younger Generations Embrace Classic Cars
Recent data shows Gen Xers and millennials are taking more of an interest in classic cars.
Muscle cars are the most desirable, with the Camaro, Corvette, and Mustang topping the list.
Despite the onset of autonomous vehicles, younger generations still appreciate going for a drive. Â
?There?s an adage in Detroit,? writes author Tom Glatch in The Art of Mopar. ?You can sell an old man a young man?s car but you can never sell a young man an old man?s car.?
Glatch describes how Dodge was an old man?s marquee sinking in a sea of youthful baby boomers in the 1960s. Although a vibrant spokeswoman, a brilliant designer, and a powerhouse car would later turn the tides. The 2015 film, A Faster Horse examines what Lee Iacocca and his team were doing across town at Ford with the Mustang, often in secret. A bold, unconventional model was needed if the car business should survive this new era on the horizon. The muscle car era in the United States is well documented, but it began rather unassumingly. Pontiac Chief Engineer John Z. DeLorean, with Bill Collins and Russ Gee, bolted a 389 ci V8 onto a Tempest chassis prototype for the GTO. It took them 20 minutes. The muscle car era was born. The rest is history.
But history lives on.
Welcome To The Club
Today, the muscle and performance cars adored by baby boomers are finding traction with younger generations. Data from Hagerty shows for the first time ever, more Gen Xers and millennials are seeking classic vehicle values and in...
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