Auto shows can be crazy places with half-thought out ideas all over the place. Gyroscope-stabilized briefcase warmers for the back seat. Cop cars with integrated doughnut dispensers. Turbine-powered iPad docks. Lots of nutty stuff that will (thankfully) never see the light of day. Sadly, Lexus and their new partner, genetic screening company 23andMe have teamed up for “Genetic Select” and it looks like they’re “serious.”
Lexus made the announcement in conjunction with the 2018 New York International Auto Show.
“Finding the perfect vehicle that meets your every need was once only a fantasy, but now it?s becoming reality,” crows Lexus inaccurately. Finding my perfect vehicle is easy guys. Finding the money for it, that’s the hard part. Genetic Select is the “Ultimate Answer to Vehicle Customization” and a revolutionary new car buying experience. It also pegs the goofy meter.
Perfect Fit
Available on April 1st at Lexus dealerships, Genetic Select?s patented “DNA sequencing model-to-model technology” will pair drivers to a Lexus vehicle that?s tailored to their every characteristic. Lexus says with 23andMe?s understanding of genetic variants, Genetic Select will enable them to deliver the perfect color, trim, horsepower allotment, seating configuration, and radio presets, with 99.99967 percent accuracy.
“It will be impossible to tell where the driver ends and where the car begins,” reads a state...