Calling this custom VW a “green machine” is definitely appropriate! Meet the 2021 Arteon Big Sur Concept, inspired by the mountainous sections of California’s central coast between Carmel and San Simeon of the same name (Big Sur means “the big country of the south”). Volkswagen Enthusiast and Motorsport Marketing Specialist Sean Maynard, Rory Stramer and Gil Plasencia of FMS Automotive, and Jason Whipple at Rotiform designed the Arteon Big Sur Concept.

“The Arteon is a hidden gem in the Volkswagen lineup,” Plasencia said. “It’s a top-of-the-line sedan that offers the elegance of a sports car, plus it includes all the features Volkswagen drivers have come to know and love – like Lane Assist, Car-Net [and] fantastic braking and handling.”
Devising The Big Sur

The California-based team began with a 2021 Urano Gray Arteon SEL Premium R-Line and changed the color using a custom vinyl wrap. An all-green Golf R that Rotiform debuted at SEMA in 2019 was the inspiration behind the Big Sur shade of green. The wrap was fit to match the entire car, including its interior door jambs and side body pieces. As such, when the doors are opened, the green color is still visible.

“It was more of an aesthetic design makeover than a performance upgrade,” Stramer recalled. “We wanted to keep it in the boundaries of something someone could feasibly achieve and ensure that someone who had the means and i...