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Volvo’s upcoming new SUV, the XC40, aims at staying in the premium segment while it heads downward, size-wise. SUVs, for all their functionality and popularity, have some hitches in their armor, especially when it comes to in-city usage. Size is obviously what I’m talking about here. Have you ever seen a Hummer in a crowded, downtown environment" Of course you have.
Don’t be that guy. Seriously. But that’s where the latest batch of smaller, yet still upscale, SUVs comes in. And this is where the new Volvo XC40 will fit this fall.
Urban Logic
Volvo, beloved Swedish automaker of all things boxy and very safe, says it right up front: “Volvo Cars? new XC40 delivers a confidence-inspiring SUV designed for city living.” City living. This one is aimed right at you young urban hipster over-earners that are newly married with a baby on the way. And, since this is a Volvo and it is a Scandinavian company, it’s kind of hard to argue with their logic. Volvo wants the XC40 to make your daily, urban commute less stressful and more enjoyable. To that end, there’s a whole suite of integrated stuff to go along with the vault-like design and build quality. Say hello to safety, connectivity, and infotainment technologies with a Swedish bent.
Volvo Cars? User Experience Lab. Photo: Volvo Car Group.
Solid Foundations
The new XC40 is the first car built on Volvo?s Compact Modular Architec...