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Volvo – safe, suburban, Swedish – has decided to expand its offerings in the SUV market. There’s gold in them thar hills, and almost any car maker would be stupid to leave the SUV market, and especially the SUV market aimed at wealthy commuters. So Volvo, who once only made large-ish SUVs, has expanded into hitting all market segments. Which brings us to the new XC40.
Benchmark Model
Volvo says the XC40 sets a new benchmark for design, technology, and safety in the small SUV market, but whether that Scandinavian confidence turns into profits remains up to buyers. It is fair to say the XC40, packed with all the tech from the 90 and 60 series machines and thoroughly modern, is worth taking a look at. The Volvo XC40, which includes safety innovations rarely offered among its competitors, aims to be among the safest, most well-equipped compact SUVs available, but also not break the bank. The launch model, the T5 all-­wheel drive in Momentum trim, will start at $35,200. Customers who prefer front-wheel drive can pick up the T4 this coming summer for a starting MSRP of $33,200. Photo: Volvo Car USA, LLC.
Essential Foundations
The XC40 is the first Volvo on the company’s new Compact Modular Architecture (CMA), destined to be the foundation of all other upcoming Volvos in the 40 Series, including fully electrified vehicles. In addition to the T5 and T4 AWD and FWD versions, there will also be ...