We should point out that Sophie, who is maybe three feet tall, wears barrettes and is oppressively cute, is not to be underestimated. In fact, Sophie is a tiny ball of immeasurable evil, a merciless destroyer who wields her fury with giggles and “who, me"” puppy eyes. But she doesn’t battle the FMX with adorableness. To show off the FMX’s toughness, Volvo outfitted the truck with a remote-control setup, then handed the remote over to Sophie, tasking her with driving it through a pseudo-construction site. It isn’t immediately apparent through Sophie’s at-times regretful looks whether she’s actively trying to go off-course and kill the truck?a sinister sneer just before she drives the truck through a concrete-block building left us with doubts?but throughout the punishment, the FMX keeps on truckin’. The mayhem Sophie doles out through peals of squeals, her little eyes burning behind those pink glasses, will haunt our dreams?and surely those of Volvo’s engineers.
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2017 Volvo S90: A New, Swedish Flagship Sedan

Watch the action for yourself, which is set to what sounds like a Swedish cover of Kid Rock’s 1998 breakout single, “Bawitdaba.” Oh, those Swedes. We have no idea whether the Euro-centric ads actually drive sale...