Volvo’s semi-goofy idea of turning your car into a smartphone loaded with handy apps is moving into the Seattle, Washington area to test things out. This makes sense, not just because there’s a lot of tech-savvy people in Seattle, but another, much more indigenous reason: Scandinavians. Scandinavians are the number one ethnic group in the Pacific Northwest. In Seattle proper, there are so many ‘Sons, ‘Ssons, ‘Sens, and the occasional ‘Dottirs running around it can feel like you’re living in Tromsø in northern Norway.
Besides all the blonde hair and blue eyes, the other way you can see that Scandinavians are the number one ethnic group is cars. You see hundreds of Volvos and Saabs running around. So whether Volvo knows it or not, the Pacific Northwest is a perfect testing ground for any of their products. Digital Ecosystem
After a successful run in San Francisco, Seattle developed into the second city in Volvo?s growing “digital ecosystem” program. This allows owners of 2015-and-a-half and newer Volvos to do things like order fuel and get their car washed wherever it’s parked in Seattle.
“First San Francisco, now Seattle, and soon many more Volvo owners will have access to concierge services via an app,” noted Anders Gustafsson, President and Chief Executive Officer, Volvo Car USA. “This is another example of how we are using connected car technologies to make life less complicated for our custom...