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Volkswagen is preparing an ambitious new offering that showcases an advanced design architecture for zero-emissions vehicles. The I.D. is the first in a forthcoming fleet of electric automobiles utilizing VW’s Modular Electric Drive Kit (MEB). Looking closer at the I.D., it’s clearly being positioned as a defining flagship for future VW products.
Brand Finance, ahead of the the Paris Motor Show, reported on the hit VW has taken with the recent emissions debacle. Brand Finance finds VW is down 39 percent, cutting them from the top five automakers list.
Editorial commentary we featured recently suggests VW is transforming their product line with innovations that meet future demands. The I.D. is at the center of this movement, showcasing the benefits of affordable, electric transportation. VW clearly wants benchmark status in this emerging segment. “For Volkswagen, the world premiere of the iconic I.D. in Paris marks a watershed,” reads a press release from VW. “This car is as revolutionary as the Beetle was seven decades ago and the first Golf was 40 years ago.”
MEB
VW considers MEB (Modularer Elektrifizierungsbaukasten) their most innovative architecture from which other electric vehicles can emerge. MEB takes into account things like ride comfort, safety, interior space, and overall sustainability. Characteristics of the design include a long wheelbase with short overhangs, a ...