The United States of America is known for their colossal and technologically-advanced armies, rumbling V8 motors, and stroke-inducing cheeseburgers. The average American is also known for buying stuff they don?t need, and we?re all guilty of overconsumption at some point in our lives. But according to the report on Decluttering the State of Luxury conducted by Volvo and Harris Poll, it seems the thirst and hunger for excess consumption is becoming a thing of the past.
Emerging Trends
The report is part of a series from Volvo exploring how our relationships are changing and evolving with regard to car ownership. Earlier this year, one report examined how Americans feel about traveling with their pets. This latest report, New Luxury Demands Less Clutter was conducted on behalf of 2,102 online participants aged 18 and above between April 26th and May 1st, 2018. Less is More: The New Standard of Luxury
The survey concluded 85 percent of Americans believe they have too much stuff and are looking to sway toward the minimalist approach in terms of luxury. The same people are actively working to declutter and simplify their home and office spaces. The traditional American mantra of “bigger is better” along with consumption-driven buying habits is proven by the 48 percent of Americans who say their lives were more cluttered than they were 10 years ago.
However, 34 percent of respondents are looking to streamline all areas of their lives, with one in four Americans seein...