Toyota’s U.S. Diamond Anniversary Brings Back Fond Memories
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Wow, did you know Toyota has been selling cars in America for 60 years" Me either. I’m not sure whether it seems longer than that, or shorter. One way or another, here we are. And what started out with the Toyopet Crown eventually led to all sorts of goodies; from ultra-dependable trucks to performance-centric Supras beloved by gearheads.
Bold Introductions
Toyota starts off its celebrations with this passage straight out of a Raymond Chandler noir detective novel: “When Toyota launched its North American headquarters in a Hollywood, California dealership on October 31, 1957, it was, no doubt, a frightening affair.” But that’s about as pulpy as it gets. For Toyota, there’s no gunsels with heaters, dames with gams that go on for days, or laughing fat men that know the score; just lots of cars, trucks, and profits. Boatloads of profits. Rolling The Dice
Like I said, for Toyota in America, it all started with the Toyopet Crown, which the company flat out admits “didn?t turn out to be a screaming success.” But since leading off with a less-than-impressive car in a 3,000 square foot, one-time Rambler dealership (Bonus points if you know what a Rambler is. More bonus points if you’ve ever driven a Rambler. And even more bonus points if you’ve ever worked on one. Hint: I’ve done all three), Toyota has intertwined their products into the structure of every day Am...
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