The rubber industry owes a debt of gratitude to Cadillac. More than a decade and a half after the Escalade helped usher in an era of plus-size wheels and tires to mass-market consumers, the American luxury brand now actively encourages owners of its ATS-V and CTS-V to burn through tires at the racetrack. The brand’s V-Performance Academy is a two-day high-performance driving school that comes standard with the purchase or lease of a new 2017 Cadillac ATS-V or CTS-V.
Lessons are conducted at Spring Mountain Motor Resort and Country Club in Pahrump, Nevada, an automotive playground located approximately 53 miles west of McCarran International Airport in Las Vegas. Enrollment in the academy includes two nights? lodging at Spring Mountain’s onsite condos, a Cadillac courtesy vehicle, transportation to and from the airport, and breakfast and lunch as well as one dinner. Airfare, though, is not included, and 2017 ATS-V and CTS-V customers have one year after delivery of the vehicle to take advantage of the offer before it expires.
Cadillac’s hope is that ATS-V and CTS-V customers will learn to better understand and make use of the immense performance potential built into their cars by attending the school, which is designed to teach enrollees proper high-performance driving techniques as well as educate them about their vehicle’s specific technology features. While the brand wouldn’t share with us how many 2017 ATS-V and CTS-V consumers have t...