Okay, the short story here is that Nissan now features a line of factory-approved lift kits for their Titan and Titan XD trucks. Manufacturers have done this – approved certain aftermarket bits and pieces – since Henry Ford was messing around with tractors. That’s nothing new. Lift kits, on the other hand, are new(er) as far as we can tell, but is it a good thing"
Solid Approach
On the one hand, the business hand, this makes nothing but sense: One, customers are already adding lift kits to their trucks. Two, if you don’t take advantage of customer desires, you’re leaving money on the table. And three, partnering with a well-known aftermarket provider of lift kits allows Nissan to objectively evolve on-demand niches, while credibly procrastinating adaptive communities, all while compellingly synthesizing robust materials . . . or something. You know how these press releases read but who cares! The bottom line is, as always, the bottom line. People buy trucks and lift kits, and if they don’t buy them from Nissan, they’ll send their money to someone else. So, for the first time ever, Nissan is offering a factory-authorized suspension lift kit. And I think this might be the first factory-approved lift kit of all time, and not just for Nissans. I’ve never heard of another truck maker doing this (although there have been special trucks like the Dodge Power Wagon and stuff like that). The only other example we could think of in ...