Like many other high-end car manufacturers, McLaren has their own in-house custom shop. It’s called McLaren Special Operations, or MSO, and it is responsible for creating customized versions of the British company’s already impressive cars. Bespoke, to use the veddy, veddy British term.
Deep Blue Somthing
The McLaren 720S in Atlantic Blue by MSO takes the deepest of deep blue paint the Woking outfit could come up with, and combines it with a classic Saddle Tan leather interior. I’ve got to say the result is very easy on the eyes. McLaren says the Atlantic Blue really shows off the “shrink-wrapped” design of the 720S, a car noted for its aerodynamics, smoothly sculpted surfaces, and double-hinged dihedral doors. The McLaren 720S in Atlantic Blue was commissioned for the Geneva International Motor Show as a showcase for MSO?s bespoke craftsmanship and range of personalization choices. MSO’s capabilities include developing special materials, finishes, colors, and trim pieces, providing specific aerodynamic and lightweight components, and crafting entire one-off cars.
Photo: McLaren Automotive.
Driver-Focused
This particular Atlantic Blue McLaren 720S is the second in the company’s Super Series that marries supercar performance with a glut of luxury and convenience features in the glass-enclosed, teardrop-shaped cockpit. The McLaren 720S focuses entirely on the driving experience thanks to its use of aerodynamics, proactive suspension...