Among the throng of self-driving startups making pronouncements at CES, high ambitions were in plentiful supply, but specific business plans were harder to find. Among those revealing previously secret intentions in Las Vegas, one company worth keeping an eye on is Steer, the first company to obtain an autonomous-vehicle testing permit in Maryland. While others focus on getting passengers from point A to point B, Steer is more concerned about what to do with cars after travelers arrive at their destinations.
The company?s engineers have created what they bill as the first fully autonomous parking technology. Far beyond some of the self-parking features on the market, Steer?s technology allows the cars to drop off their passengers and then navigate themselves to nearby lots or garages and park themselves. Imagine being dropped off curbside at a sporting event or shopping mall. When you’re ready to head home, simply summon the car via an app on your mobile device. Many drivers struggle with their parallel-parking skills, while others resent spending valuable minutes searching for an empty parking spot. Steer’s idea is to use Level 4 automation to eliminate the cumbersome aspects of parking.

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?Sometimes in urban settings it can take 15 or 20 minutes to park. This takes that burden off you to figure all that out.?
? Anuja Sonalker, Steer
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?The reality in traveling today is that, once you get wherever you are going, your experience doesn?t start, because you sti...