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That redone Mazda6 that everyone seemed to be oo-ing and ah-ing over" More details are out now, and along with them, is Mazda’s announcement that the 6 will be the Hiroshima’s company’s spearhead in what it calls “Path to Premium.” Yeah, I know. That sounds like a mistranslation, but it’s not. That’s how Mazda says it, and that, much like the Mazda6’s tilt at being a gorgeous, performance sedan, is yet another example of Mazda taking its own unique go at pushing barriers and being memorable.
Path to Premium. Not The Path to Premium, just Path to Premium. That tells you a lot about where Mazda is heading with the Mazda6. They want it to be seen as many things to many people (with approved credit): Powerful, beautiful, performance oriented, reliable, and now premium. What premium means to Mazda is that this car will offer many first-class details and options usually found on other cars from other countries (cough the Germans cough). Market Strategy
Why head in this direction has an interesting origin for Mazda. It all started with, of all things, the 2016 Mazda CX-9 three-row crossover. Mazda noticed that when it came to CX-9 sales, roughly 55 percent of them sold in the United States have been either high-level Grand Touring models, or top-trim Signature models. These trim levels have been very well received, selling much better than expected. And Mazda’s not st...