Motorsport reaches over 194 countries worldwide (based on a 2017 Nielson Sports survey) and aside from the Olympics and the FIFA World Cup, there are few other sports with such global appeal. This exposure and enthusiasm for Motorsport is set to increase as the connectivity of modern technology continues to shrink the world. However, with trends, opinions and technology changing so fast, the question is how will the industry adapt to survive"
Social media has revolutionised the way fans watch and engage with Motorsport
Fan Engagement
The revolution of social media has dramatically changed the IP of Motorsport content, as anyone can now upload videos and pictures to the wider audience, so broadcasters have less control over what people see. They also have to offer their viewers additional coverage, such as ‘behind the scenes’ technical content which today’s fans, especially the younger generation, have a huge appetite for. Of course, a balance has to be struck between producing technical coverage whilst retaining confidential information, but teams and suppliers are quickly realising that educating their fans, increases their popularity and therefore the potential for new sponsors and new projects. This era of new media is also increasing the exposure of other forms of Motorsport, which can now be streamed on the internet or through the many digital channels now available. “In general, people are watching less of one particular sport, but more sp...