Subaru Launches Magellan Navi for 2017 BRZ
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Subaru of America, Inc. has revealed a new cloud-based navigation app for the 2017 Subaru BRZ. Magellan Navi works through the vehicle’s connectivity interface (Subaru Starlink) and a smartphone to deliver real-time audio and visual navigation. BRZ owners access and control the navigation through the vehicle?s dashboard display once connected via a smartphone and the Starlink app.
The new in-vehicle feature is the result of a partnership between Subaru and Magellan.
“We are excited to be Subaru?s navigation partner, giving Subaru customers access to industry leading connected car navigation services,” said Pierre Parent, President of Magellan.
Headquartered in San Dimas, California, MiTAC Digital Corporation makes the Magellan brand of portable GPS navigation devices. The company is a wholly-owned subsidiary of MiTAC International Corporation. Magellan has been making GPS navigation devices since 1986 for auto, RV, commercial, outdoor, fitness, and mobile applications. With connectivity being an increasing focal point for automakers, Subaru is leveraging Magellan’s experience here to give their customers the latest navigation technology.
“Magellan brings together robust automotive quality navigation and routing services using advanced cloud-based mapping that ensures maps are never outdated,” reads a press release from Subaru.
The 2017 BRZ features 6.2-inch high resolution touch scre...
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