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Fellow gearheads, I’m afraid we’re just going to have to face facts: Sooner or later, every car maker on the planet is going to offer a three row SUV/crossover/thingo for sale. In this case here, Subaru – maker of some of the world?s great rally cars – recently debuted their Ascent SUV at the Los Angeles Auto Show.
When Life Hands You Lemons
I think (and this is just a working hypothesis at this point, so bear with me) automakers, over time, realized nobody in America bought station wagons any more. So they got us to buy minivans, until those things became the very symbol of automotive sclerosis, then they figured out how to sell us SUVs (largely based on our fears of being able to handle stuff combined with wanting to look cool), and then they somehow were able to morph SUVs into these now-ubiquitous crossover-thingos that are little more than over-inflated station wagons. It’s the circle of automotive life, er, marketing. So of course automakers far and wide are going to make and sell these things as fast as they can. I mean, if your dad owned a lemon grove and it was a hot day and you saw all the other kids selling lemonade, what would you do, not make money"
So, naturally, Subaru wants to make money. And, from a certain point of view, they’ve already been doing this for a while. They’re married to All-Wheel Drive the same way Audi is. They’ve made quite good and ...