So Genesis, the luxury Korean car brand, is rolling out what appears to be a new video ad series not all that dissimilar to what BMW did a while back with its “The Hire” series, only minus Clive Owen and Guy Ritchie and Madonna and such.
This video ad, which I am assuming will be the first in a series, is simply titled “Dog.” In a lot of ways, it looks and feels at lot like the Madonna/BMW bit I mentioned above. Only in place of Clive Owen and Guy Ritchie and Madonna, you get some guy that looks like Clive Owen, sort of, not really, okay, he hasn’t shaved and some random blonde actress. The video was directed by Wayne McClammy, who has done award-winning work for Geico, Call of Duty, and EA Sports.
In the video piece, a nameless yet “somebody” entitled rich beautiful girl is off to hang with her (assuredly) entitled rich beautiful friends at an ill-defined, yet nominal “stupid party.” Of course she takes her de facto annoying little dog with her. Said dog is little more than a semi-animate mop with eyes and a burning desire to micturate upon the leather swaddled luxury confines of the big(ish) Genesis sedan, appointed to scoop up the dog and its mistress and carry them hither to the “stupid party.”
Standing stalwartly athwart the horrid little mutt’s uric requirements and the capacious and comfy rear seating area is our hero: The nameless chauffeur. He has enough attitude, side glances, and shade ...