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Recently, at the National Association of Convenience Stores convention, the +RED ELIXIR custom designed BMW M2 was unveiled. Adding to the car’s already incredible performance and artwork is how it will be given away to benefit ongoing Hurricane Matthew relief through Waves For Water.
World-renowned graffiti artist Greg Mike and +RED ELIXIR have created a car like never before, for a cause needed now more than ever.
Meaningful Convictions
Waves For Water works with world leaders, governments, and various other strategic partners, like +RED ELIXIR and BMW, to provide clean water for those who need it. In addition to providing clean water, the charity responds to natural disasters like Hurricane Matthew, and has even joined the United States military to help those in the Kunar River in Afghanistan. Using what they dub “Guerilla Humanitarianism,” Waves For Water has impacted 7 million people in more than 27 countries. +RED ELIXIR founder Michael Ball believes it is one of the most meaningful things he has seen.
“I just became a father a few years ago and it changed my perspective,” he said. To be able to understand what a child?s needs are ? and if they are not being met with something as simple as a cup of water ? that has a huge effect on me.”
The special connection between +RED ELIXIR and BMW for the humanitarian effort is important too.
“There is a premium, engineering, and p...