SEMA is back! The annual Specialty Equipment Market Association show, which was canceled in 2020, will be held this year at its traditional location at the Las Vegas Convention Center. This year?s dates are November 2nd through the 5th. And with a newly expanded hall able to accommodate a greater number of vendors, SEMA 2021 will be bigger than ever.

Who Attends SEMA Each Year"

The enthusiast press makes much of this show as a harbinger of trends from both the aftermarket (its traditional vendor base) and the OEM vehicle manufacturers.

What started in the early ?60s as a small group of speed enthusiasts (SEMA originally stood for Speed Equipment Manufacturers Association) today has over 6,000 corporate members. What is often overlooked, though, is that this is a trade show, and attendance is limited to those employed in the industry. To quote from SEMA?s website, ?You must work in the specialty-equipment aftermarket. The show isn?t open to the general public.?
While this sounds disappointing to enthusiasts who would love nothing more than a chance to walk the miles of aisles in Vegas, we are here to provide you with a sneak preview of what to expect at SEMA 2021. Much of the excitement now comes straight from the manufacturers. However, aftermarket companies still take up the bulk of the square footage. Below are just some of the highlights that this year?s attendees will enjoy.

Vehicle Manufacturers In The Spotlight

What w...