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Who buys a Rolls-Royce these days" I guess somebody does, because they’re still being made and sold, but it also seems like their choice as a viable luxury and performance ride peaked many, many decades ago. In a lot of ways, driving a Rolls today is seen as gauche and extremely declasse. Back then, a Rolls was as subtle as anything else British. It was all about understated luxury, not about “look at me, I’m filthy rich” with an emphasis on filthy. So what is the new Rolls-Royce Phantom, and why would one consider buying it this day and age"
Perception Versus Reality
In their heyday, a Rolls was like a Savile Row suit or refurbishing the roof on the olde family manse that great-grand-Ma-Ma left to you. It was something that one, one of a certain peerage and lineage, did. But then the New Rich clocked to the idea that if you could buy the trappings of the Old Rich, you could, in theory and to some people, be perceived as having class. You could simply buy your way into the ornamentation of a title and not worry about the title itself. Mick Jagger and Keith Richards both bought fine old English mansions back in the 60s. John Lennon bought a Rolls and painted it all psychedelic as a rather nice ironic statement. Keith Moon bought a Rolls and drove it into the pool of his old English manse because he’s Keith Moon. Now, it’s all sheiks and minor princes and heirs from minor oil...