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Ram has utilized Texas lately as the stage to announce new changes to their model lineup. In Dallas last month, Ram revealed a new color scheme for the Laramie Longhorn trim, one of their most luxurious models.
Now the Ram 1500 Rebel and Limited get a few visual tweaks to set them apart. Delmonico Red becomes the seventh available color for the 2017 Rebel 1500, Ram’s designated off-road cruiser. Also, Ram Limited is now available with new, body-colored R-A-M tailgate lettering and unique side steps.
The announcements came as the Houston Auto Show kicked off today (April 5th 2017).
“Truck buyers are looking for new colors and features that make a statement and allow them to stand out from the crowd,” said Mike Manley, Head of Ram Truck, FCA ? Global. Deep Rebel Red
Standing out from the crowd is a banner mantra for Ram Trucks today. Delmonico Red, for example, is a deep, eye-catching shade of red. It’s available in all Rebel models with two-tone or monotone paint. Delmonico Red can also be paired with the Rebel Black package, which includes a blacked out front skid plate and wheels.
The color option comes at no extra charge.
Inside, Ram Rebel Delmonico Red features a black and gray interior with black anodized bezels on the doors, center console, instrument panel, and gauge cluster trim rings. The heated seats include the word “Rebel” stitched into them, highlighted by Light Slate ...