Ram is on a roll with their special edition trucks. Earlier this year, Ram introduced a new Southwest Edition, followed soon after by the Limited Night Editions. Now a new Ram 1500 Built to Serve Edition enters the picture. The trucks honor the five branches of the United States armed forces and pay homage to those serving (and those who have served) our nation and their local communities.

The Built to Serve Mantra

This latest run is technically the third installment of the popular Built to Serve Edition trucks. The launch will actually coincide with the 73rd anniversary of the U.S. Air Force on Friday, September 18th. A new Built to Serve Edition, representing one of America’s land, air or sea-based military branches, continues to launch approximately every three months.
The Built to Serve trucks are part of an initiative called Ram Nation, which has been coordinating grassroots volunteer events since 2015. The “Built to Serve” mentality is wired into every Ram truck, not just these special editions. Last year, we had the occasion to road test a Ram Rebel, and the window sticker to our press truck featured the tagline “Built to Serve.”

?Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ?Built to Serve? offering,? said Mike Koval Jr., Head of Ram Brand, FCA ? North America. ?The ?Built to Serve? adage is something Ram truck owners, whether civilian or ...