Porsche Design came to life in 1972 as the brainchild of Ferdinand Alexander Porsche, grandson of company founder (and 911 designer) Ferdinand Porsche. The design studio is celebrating 50 years of existence in 2022. If we were Porsche, we can?t think of a better way to commemorate a golden jubilee than by commissioning limited-edition variants of the 992-series 911 Targa 4 GTS, calling it the Porsche Design 911 50th Anniversary Edition.

Paying Homage to a Legendary Timepiece

Before getting to the car, we must discuss the watch that got the ball rolling. Porsche Design?s first product was a wristwatch, the Chronograph I. Released in 1972, Chronograph I was the world?s first “completely black watch,” Porsche said, and is the definition of the brand?s uncompromising commitment to precision and performance.
What?s more, Chronograph I is the first to transfer the design and functionality of a sports car to a wearable timepiece. Porsche Design is reissuing Chronograph I for the first time in its 50-year history to coincide with the 911 50th Anniversary Edition car. Only 500 watches will leave Porsche?s in-house watchmaking workshop in Solothurn, Switzerland, meaning it is the ultimate collector?s item for timepiece enthusiasts.

However, if you buy the car, you?ll also receive one of the commemorative timepieces. We?re not the biggest watch nerds on Earth, but Porsche Design said it has a tachymeter scale, case, and bracelet made of high-performance titaniu...