Polestar Spaces Are NOT Traditional Dealerships, Company Says
Polestar, a new electric performance band from Volvo Car Group, is establishing their retail network.
The company wants a look, feel, and experience different from traditional car dealerships.Â
Polestar Spaces
Don’t call them dealerships, don’t even think of them as such. “Polestar Spaces” are anything but traditional dealerships, according to the automaker. The new electric performance brand, fresh off the North American reveal of the Polestar 1, will begin establishing its retail network.
?Polestar will be a fully digital brand, but a Polestar Space is where customers will be able to come into direct contact with us,? explained Thomas Ingenlath, Chief Executive Officer, Polestar. ?In a Polestar Space, they?ll meet and interact with a Polestar brand and product expert, see the engineering under the skin as well as be able to take a test drive.” Museum Exhibits & Multiple Channels
Polestar wants a minimalist approach, with a showroom space that closely mirrors the design and philosophy behind Polestar cars. The locations will have a museum-like feel. Wheels and carbon-fibre sections will stand like exhibits, complimented by material finishes, paint colors, and leather samples.
?A visit to a Polestar Space will be a very different experience to today?s typical car dealership,” Ingenlath said. “We aim to surprise and delight our customers, removing the hassle that comes with traditional car ownership.”
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