Polestar Confirms Launch Markets For Polestar 1
For those of you late to the party, Polestar is Volvo?s performance brand. Then in October, Polestar became a new and separately branded electric performance car company. The Swedish auto group is now setting up its own dealership structure with interesting delivery methods. In case you have been chomping at the bit to get one of Volvo’s electric/hybrid hot rods, salvation is at hand: Polestar just announced which markets will be getting their cars first.
Hot Cakes
With regard to the Polestar 1, the sub-brand’s first car, the reservations have been flying off the virtual shelves. The Swedish automaker says new “subscriptions” already outnumber early production slots. In other words, there are more orders then there are cars on the assembly line at the moment. That’s got to be a good thing for a new car company to hear. When they launched the brand, Polestar says more than one customer per minute was registering their interest in being one of the first “owners” of a Polestar 1. And that’s one of the interesting things surrounding the car. It’s not just innovative in its design and build and technology, but they are also breaking out a semi-new way of “selling” the things. To receive a Polestar 1, you don’t buy it, you subscribe to it.
Photo: Polestar.
At Your Service
In theory, this subscription model takes care of all of your personal transportation needs (as far as Polestar is concerned). You order the...
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